The Real Estate and Vacation Rental Owners Marketing Blog

Let’s explore the top options that can help you elevate your rental game this year.

In this post, we’ll explore the key reasons why a direct booking website can elevate your vacation rental business and help you thrive.

In this blog post, we’ll explore various marketing strategies tailored for short-term rentals.

In this post, we’ll explore seven best practices for designing vacation rental websites.

Effective real estate reputation management is key to staying relevant and competitive in today’s real estate industry. Do you know why? 93% of potential clients will research your profile online to know what others are saying about you before deciding whether to hire you or not. And the slightest dent on your reputation can hurt your business severely. Studies have shown that 94% of consumers will likely abandon you for another realtor once they see a negative review on your profile. It’s that serious! Needless to say, putting efforts into managing your reputation isn’t an option but a necessity. If you don’t, it’s just a matter of time before your business comes crumbling. Thankfully, building a strong, positive reputation for your real estate business isn’t rocket science, and in this post, we will show you how to go about it. But first, why should you bo ther?

What is reputation management and how does it relate to our Launch Program? We really focus on reputation when it comes to the Local Brand Growth Formula and our Trifecta Growth Framework.

Now, many factors go into becoming a mega brand. The brand architecture type that I will be discussing is not the only factor for Marriott. It takes having a great strategy with the right team that can execute the strategy while optimizing when necessary. In this article, we'll only focus on the brand structure chosen and how you can mimic the same structure for your vacation rental success! Brand Architecture Type: Hybrid/Endorsed There are three brand architecture types and I'll cover the other two in future articles. Today, we'll discuss Marriott's Hybrid/Endorsed architecture type to give you an idea of how you may use this model for your own property management or vacation rental branding success. Before we truly dive in I'd like to share a video by Sasha Strauss , the Managing Director of Innovation Protocol. In the video below, Sasha explains in a very simple and insightful way what a brand architecture is. By watching the video you'd get a better understanding of what I'm explaining to you while reinforcing the power of defining your brand architecture type... right now! Watch the video before reading the rest of this article.

Here are 5 Effective Tips for Creating a Successful Brand Experience Using Storytelling