1. Keep in mind that it is not about YOU!

You may be thinking that this first tip is counterintuitive since it is your brand story. But the most effective and successful brand stories will Always put their consumers in the hero's seat.

Your brand story ought to highlight the guest experience. Showcase how much your guests can benefit from your experience and not so much on what's expected. 

As mentioned, Top vacation rental website builder software allows users to focus on the guest experience. User experiences on websites are the most overlooked and essential piece to having your brand story delivered in small edible bites for your site visitors to consume.

Clarity is the Ultimate Goal!

One of Google's significant objectives is to make sure that its users are supplied with relevant and consistent information. Keep in mind that Google is your business, "Validator."

Your brand presence has to be clear and concise for Google to validate your site for relevant content and place it in front of your specific audience. If Google is confused, more than likely, you won't have traffic.

AND THAT SUCKS!

"When something is made clear, we pay attention.
When something is confusing, we ignore it." 

- Donald Miller

Now, this is where the next useful tip is crucial. 

2. Be Acquainted with Your Audience!

This reminder is almost universal concerning brand marketing, but this should also be stressed further when creating your brand story. In connection with the first tip, you should know who you are talking about. You should be able to determine their needs and wants.

Always ask yourself: "What would be most relatable to my guests?"

The more information that you have regarding your guests, the better!

Now, Top vacation rental website builder software should offer a responsive experience for site visitors.

Here's what I mean by "Responsive Experience."

Now that you have collected viable information from your potential guests, you can create personalized experiences. Top software should have the capability and intuitive features like Sign-ups forms, lead-capture forms invite for feedback, and that's to name a few possibilities.

Here is another excellent responsive experience, "Notification Bars."

Notification bars at the top of your website announcing to site visitors' special events and promotions is another personalized experience.

You will indeed get acquainted with your guests!

Keep in mind that the ultimate goal is to nurture frequent site visitors and turn them into PAYING GUESTS!

For example, in current events for Host and Hoteliers, it's critical to have notification bars or triggers that display that your guests are in good hands and that you are taking much-needed precautions in having a clean and well-sanitized accommodation in between turnovers.

Your guest will feel safe knowing that you are following COVID-19 state recommended guidelines.

Our next useful tip for employing your vacation rental website builder software is almost paramount to your brand storytelling. 

3. Employ a "Humanist" Approach.

Make sure that you do not forget to mold your brand story to your perfect guest that 

you are targeting. 

Do not make your brand storytelling generic and formulaic. What we mean is, do not come off like a robot! 

Instead, employ real life experiences and a real-life perspective.

Your brand story has to have an impact not just on the benefit level but also on the emotional level. Think about how your guests can relate to your brand story and have a more profound and closer connection to your services through your brand storytelling.

Your brand story should tell your potential guest how you got started on your Hosting adventure. Enlighten them as to why you do what you do, where your motivation thrives upon, and what your vision is for the future for your vacation rental business.

A good vacation rental website builder software should be as flexible and limitless as your brand storytelling. 

Now off to our next tip!

4. Go beyond what you provide!

Do as best as you can to make your brand story very different from your competitors...

But surpass your competitors by actually providing what you are advertising. If you have a family-friendly and fun accommodation, guests should expect a playroom full of video games, Arcade games, high chairs, toys, and more excitement!

Sounds Amazing!

Top vacation rental website builder software can help provide unlimited pages to expand the experiences beyond a "cookie-cutter" theme that doesn't give you a customizable platform. 

67% of travelers think it's simpler to book on a travel brand website
than third-party sites like AIRBNB & VRBO. - VRMA

With that statistic in mind, consider your guests' benefit to book and save on your platform. With pricing and service fees costing travelers on the OTA's, having the best value coupled with the best experience will give you the competitive advantage.

Last but not least  

5. Stay authentic.

In creating a compelling brand story, authenticity is something that you should not ignore. 

It would help if you utilized real people, real places, real situations, and real-life stories much as possible.

Consumers are getting smarter as days go by; they can quickly identify fabricated stories from authentic ones. So, make sure to focus on the positive aspects of your brand by telling actual stories. Moreover, do not overhype or lie to your consumers!

We have told each other stories since the beginning of time. They never fail to capture our attention, and we enjoy learning from lessons under the many tales passed on to us. When creating your brand story, do not forget this basic fact.

Everyone loves a good story, and when your guests enjoyed the one you just told them, they might want your space and experience your business you offered them.