What is reputation management and how does it relate to our Launch Program? We really focus on reputation when it comes to the Local Brand Growth Formula and our Trifecta Growth Framework.

When dealing with the reputation of a business, we don't only just deal with reviews. A lot of times we think of reviews when we think of an online reputation, right? We typically always just think of online reviews and that's not always the case.

When we're looking at reputation management, it's more than just reviews. It's actually what your brand presence feels and looks like in the marketplace. We do this by helping you develop and manage the key assets and systems that determine your reputation in your local market.

There are actually four core marketing systems that we help our clients dial in on. And one thing about each of these four marketing systems is that no brand can ever be successful without implementing at least one or more of these systems.

When looking at mega-brands like Airbnb or Keller Williams Realty, they are actually incorporating all four of these marketing systems. Some businesses that we talk to may have one or two that they've dialed in on, but many small businesses and entrepreneurs, rarely pay attention to these four core marketing systems.

In fact….

We don’t see many small businesses really dialing in on all four marketing systems at once. And what we want to do is bring you in at the Reputation Level so that we can help nurture growth, and then help scale your business for optimum performance.

What do you get with the Launch Plan? 

First, let's go more in-depth with what reputation is.

Reputation Management is the process of proactively using tools, processes, and systems to be aware of and influence the perception of your real estate or vacation rental business in your local market.

So again, reputation is not just about online reviews! And, when we think of your brand, the brand is not what you say it is, but your brand is what your prospects, clients, and guests say it is. So reputation is really, really important. 

Your reputation starts before a sale, listing, originated loan, or booking takes place. You cannot sell a home or try to work with a home buyer that's looking to purchase a home without first having a good reputation. 

A homeowner is not gonna work with you on listing their house if you don't have a good reputation. If you're a vacation rental host and looking to get more direct bookings, usually your prospects are looking for vacation rentals to occupy that have good reviews or that have been referred by friends or family members.

So your reputation starts before a sale, listing, originated loan, or booking takes place. And this also goes along with your website, the design, the speed of your website, and the ease of use are All major factors.

Many real estate professionals and vacation rental hosts overlook the fact that their website design is a BIG factor in their online reputation. And it's not just what your prospect sees, it is what Google sees too!

Google will determine your reputation based on your website speed and ease of use. And….

75% of consumers admit to making judgments on the company's credibility based on the company's website design.

And I want you to think about how you give businesses credibility whenever you come to their website. If their website is not optimized properly, it's not well-designed, then there's a perception in your mind that this business might not be a good business.

57% of internet users say they won't recommend a business with a poorly designed website on mobile. 

And this is huge because think about how you would recommend a business.

If they have a poorly designed website or their website is loading slow on mobile, or just not loading at all, or it's poorly optimized for mobile, will you recommend that business? Probably not.

88% are less likely to return to a site after a bad experience.

Think about how you would return to a site after a bad experience! We help you get dialed in on this when you come into the Launch Plan.

And how you show up on social media also matters!

81% of consumers research companies through social media channels before making a purchase.

So it's very, very important that we focus first on the reputation stage, the speed of your website, the tools that you're using, the functionality of your website, the navigation, and how fast it's loading on mobile and desktop.

The 7 Best Practices to Build and Protect Your Online Reputation

1) a well-designed fast, mobile-optimized branded website. 

You got to have a well-designed website, it's got to be fast and it's got to be optimized for mobile. And it's got to be branded. For real estate agents, I'm not talking about the templated website your broker gives you. I'm talking about your own branded website. 

For vacation rental hosts, I'm not talking about you sharing your Airbnb listing link. I'm talking about your own branded direct-booking website, right? So you got to have your own branded website in order to build and protect your reputation on the internet.

2) easy to reach and get relevant information on your site and major search engines and the local and regional directories.

So your website has to be relevant. It has to be informative for your prospects and for search engines. When search engines send out those spiders to crawl your website, to see if your website's relevant, they are looking to see where they can place you in the search results.

As your prospects are going to Google. Yahoo, Bing, or whatever their favorite search engine is, they're typing in relevant keywords and your website needs to come up. 

But if your website is not fast and it's not designed well, if it's not relevant if it's not that information is not relevant to your prospect, then your website's not going to show up!

 We help you get dialed in on this at the Launch level.

3) respond quickly and consistently to questions and requests.

You got to be able to stay on top of inquiries coming into your business. If you don't, this kills your reputation and we help you get dialed in on this in our Launch Plan. 

4) collect and share positive feedback quickly and manage negative feedback.

You know, it's important that you know how to manage the negative feedback. We share the knowledge with you as you come into the Launch Plan on how to do that because this protects your reputation, and this is what we want to start on.

And we want to help you dial in on this before you move forward into higher levels. 

5) share your story on social media and on your branded website.

Story sells, and we know this. So you've got to be able to tell your brand story. You got to be able to share stories about who you are, why you've gotten started doing what you're doing, and how are you going to help your prospect overcome their obstacles so that they can reach their goals.

You got to be able to share stories on social media and throughout the web and on your branded website. And we help you get dialed in on that when you come into the Launch Plan.

6) delight prospects and clients by exceeding expectations. 

So you got to be able to exceed expectations and that's managing your prospect's expectations as they come into your business or book accommodation. 

How are you onboarding them properly?

And we help you get dialed in on this when you come into our Launch Plan.

7) follow up and show them that you value their time and their business.

This is very important. How many times have you reached out to a business and you've never received any follow-ups? How many times have you signed up for a newsletter and never received the newsletter? Maybe you received the newsletter once or twice, but you’ve never received it again because the company wasn’t consistent on the backend.

We help you get dialed in on this when you come into our Launch Plan because we want to help you build first and protect second your reputation!

So what does the Launch Plan consist of? 

Let's look at the pricing structure first, before we get into what you get. You pay a one-time fee of $1,800. So $1,800 upfront, there is a flex plan available for that. Or you can pay annually and get two months free.

Once you pay that one-time payment upfront, you're going to pay $99 a month to get access to all the tools and the pieces of training that you need to help you build and protect your reputation on the internet at the Launch level.

So what do you get? 

- dedicated team. We're here to help you every step of the way. You are never left in the dark when working with us.

- marketing audit, which is the $2,500 value. Basically, during this audit, we spend one-on-one time with you for about an hour and we'll go through your business and we'll actually be able to see where you're at and where you need to go in order to be successful 

- branded website. When you join today, you automatically get access to our beautifully designed templates. You can choose a template and we'll work on it from there to fit your brand by adding your colors, logo, pictures, and content,

- Trello workflow access. Everything happens in the Trello board, and this is our communication workflow board. Everything happens there. Your dedicated, dedicated team is there. 

You'll get the training there that you need. And this is where everything happens in terms of communication between your team and in the workflow of your website.

And just building out, your online brand at the Reputation level.

- free web-based training. 

- free SSL certificate when your website launches so it's nice and secure.

- drag and drop editor. This makes everything easy for you.

- mobile website editing. If we need to add pictures, remove pictures, or do whatever you need to do, you can do that at ease.

- Amazon cloud hosting. So you have no trouble worrying about your website being down. It's a 99.999% uptime rate. 

- PMS and CM  integrations, which means, if you’re a vacation rental owner, we work with Smoobu, Zeevou, and Hostfully so we will integrate one of those channel managers and booking engines that you choose into your website so you can start collecting direct bookings. 

- built-in Google analytics. So that we can see and monitor where you're at and where you need to go in terms of your bounce rates, and everything else that happens such as how long people are standing on certain pages and why they're staying on those pages.

And we help you dial in on that at the launch level.

- automatic blog publishing, which is great for your SEO. 

- unlimited social integration. You can integrate different social media accounts into your website. That way you can share your information across the web. 

- unlimited web pages. We give you unlimited web pages and unlimited bandwidth with unlimited file space. If you have a certain amount of properties, it doesn't make a difference because you get unlimited pages.

- success mastery library. And this is where we give you the training and the tools on how to use the bnb SiteBuilder and everything else as it relates to personal development, setting goals, developing a morning routine, and much more. 

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- basic automation CRM. Access all the necessary data and metrics needed to manage your online reputation all in one central location.

- responsive mobile website. Again, that's a reputation asset. Your website is an asset, right? It's a reputation asset. It determines what the marketplace is going to value it. And that is all based on the design and the flexibility and speed of your website.

- progressive mobile app,  so that when a prospect is searching on their phone, they'll be triggered to download your website to their home screen.

- Google speed rank. Our platform is built for speed and we optimize all of our websites for speed.  Our platform is in compliance with the Google Lighthouse. And so when your website goes live, it is going to be lightning-fast, and you don't have to worry about loading times. 

- local SEO with  50+ citations. We get you listed in 50 plus local citations, including sites like Yelp, Merchant Circle, and TripAdvisor if you’re a vacation rental owner, and the list goes on, so we'll help you do that.

- local review sites. So we'd get you listed on local review sites and major sites like Trustpilot. 

- local directories. Submitting your business to local directories will help with your local SEO.

- Yext Local Listings. Add-on for $99/mo. You can get access to the Yext local listings where you can manage all your listings within the dashboard.

- send review requests automatically to your prospects, past clients, or those who have stayed in your vacation rental properties.

- opportunity sales pipelines. You got to be able to see your business from a bird's eye view. And the opportunity sales pipeline helps you do that.

So when prospects are coming in, you can move them through your sales cycle or sales pipeline with ease and are able to see where prospects are at and you know where your business stands.

And it’s very important because if you can't see your business from a bird's eye view, then you don't know which direction to really move in.

- lead value monitoring. So every lead that comes in, you can place a value on that lead. For example, if you are a vacation rental owner and you are charging $200 per night to book your accommodations and someone is reaching out to you inquiring about a five-night stay, you know this lead is worth $1,000. 

- connect your Facebook messenger to your dashboard.

- connect your Google My Business account to your dashboard.

- add up to five team members who can use the same tools you get access to. This option is great if you have a small team helping you run your business.

- limited reporting, but the reporting is great. 

- access to the marketplace where you can add on other marketing services that we offer.

- third party access. For example, if you're a real estate investor and you come into the Launch Plan, you get access to PropStream inside of the dashboard. So you never have to leave the dashboard. 

You can access PropStream and do all you need to do inside the dashboard, right there which saves you a ton of time.

- And we're going to set everything up for you. The integrations are set up by our team, so you don't have to do anything but provide the necessary deliverables we need to make the magic happen.

Again, this is all Reputation Assets plus Systems. We focus on reputation because that is very important and the foundation of any business, big or small or just getting started. 

What about Pricing?

First of all, we have a no-risk guarantee. So if you are not satisfied for any reason, simply email or call us and let us know that you'd like to stop the progress. We'll return 100% of your money back to you anytime within the first 30 days after sign-up. 

So this is our guarantee to you.

To be truthfully honest, we have not yet had anyone cancel their services within the 30 days because the process is that thorough. And we really, really hold your hand and walk you through this.

Our onboarding process is very, very important to us, and because we want to get you truly dialed in on what you need to do, to build and protect your reputation on the internet with the right tools and the pieces of training that we give you.

So, there are options for you to get started. You can pay the $1,800 upfront, and then you'll be billed $99 per month starting in 30 days.

Or you can join our Launch Plan utilizing the Annual Pay Option, where you agree to pay $2,790 for the first 12 months. This includes the one-time fee plus  10 monthly payments, and then just $990 annually ongoing. And with the annual plan, you get two months free.

If you don't have the budget to put up $1,800 upfront to get started you can benefit from our Flex Pay Option, in which you agree to pay $249 per month for the first 12 months. This includes the one-time and monthly fees. Then you just pay $99 per month ongoing starting your 13th month.

As you can see, we really make it easy and a no-brainer for you to get started, because we want to help as many people as we can. And we know that reputation really matters, especially when it comes to prospecting on the internet and growing your business the right way. 

So if you like to get started, we recommend that you book a call with us and we can walk you through the process. You can ask us questions, and then we can go from there. 

We look forward to working with you and getting your brand noticed online.